Promotion

Below The Line (BTL) campaigns are usually more target specific. Unlike Above The Line campaigns, …

In this topic, I’m going to touch on what are the costing elements that you …

When we thinking about running a marketing campaign, we are spoil with many choices from …

In the supermarket retail environment, we often see big brands giving out premiums but what …

A lot of times we give consumer price off discount based on the margin that …

Let’s just face it, most of us just don’t have the kind of budget to …

So I’ve previously covered the advantages of running a sampling activity but what are the …

When does one business consider the point of doing sampling? And is sampling really effective? …

Often or not, many when it comes to thinking of a consumer promotion, the most …