I have a confession to make. I’ve seen countless small brand owners walk into pitch …
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I used to have a folder on my laptop dedicated to “Innovation Pitches.” It was …
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The difference between products that failed and products that flew off shelf was never the …
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Market ResearchProduct InnovationProduct Management
The Mom Test vs. The Boardroom Test Product Validation
In the corporate office, we waste millions on “validation” that is essentially theater. We hire …
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I’ll cut through the chase. If you’re a small FMCG player right now, you are …
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How often have you stumbled upon this term category management in the FMCG (Fast Moving …
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Background The company was a new startup managed by a few young entrepreneurs that were …
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As a business owner or a product owner, we always think that our product if …
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Background This company has been operating for more than 20 years and have seen a …
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There are some that may not know what it takes to be a good key …