How often have you stumbled upon this term category management in the FMCG (Fast Moving…
Master Fool
Master Fool
Armed with a degree in marketing from a not-so-popular local college, this author has a deep passion for marketing. Masterfool first started her career in the Fast Moving Consumer Goods (FMCG) retail as a buyer in various food categories and then further moved on to a different role on the other side of the coin in product management and marketing for the FMCG suppliers. With close to 20 years of experience in the FMCG industry, masterfool hopes to depart some of her knowledge to the smaller businesses that are interested in penetrating into this seemingly challenging to enter marketplace.
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Background The company was a new startup managed by a few young entrepreneurs that were…
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As a business owner or a product owner, we always think that our product if…
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Background This company has been operating for more than 20 years and have seen a…
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There are some that may not know what it takes to be a good key…
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There are a few or some businesses these days that are reluctant or yet to…
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Digital MarketingGeneral Marketing
Benefits of Website and Small Business in FMCG Retail
by Master FoolWhenever we think about a website, we always relate it to a business site like…
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I noticed that a lot of FMCG content related websites are mostly about the corporation…
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Background Let’s discuss an issue faced by a medium enterprise company that has about 100…
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When having a “face-off” with retail buyers, suppliers often find themselves frustrated to their wits…