Here is a scene I have witnessed more times than I care to remember. A …

Eye level is buy level. Research shows products at 4-5.5 feet receive 35-45% more visual …

I have a confession to make. I’ve seen countless small brand owners walk into pitch …

I used to have a folder on my laptop dedicated to “Innovation Pitches.” It was …

The difference between products that failed and products that flew off shelf was never the …

In the corporate office, we waste millions on “validation” that is essentially theater. We hire …

I’ll cut through the chase. If you’re a small FMCG player right now, you are …

How often have you stumbled upon this term category management in the FMCG (Fast Moving …

Background The company was a new startup managed by a few young entrepreneurs that were …

As a business owner or a product owner, we always think that our product if …