I once sat in a quarterly review where a junior brand manager proudly reported: “We …
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If you have not audited your COGS and Promotion spreadsheet yet, you can still buy …
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Here is the uncomfortable truth: most FMCG brands that fail do not die because of …
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Earlier this week I covered the topic on why established local FMCG brands are losing …
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I wrote about The Shopee Trap last week for FMCG Starter brands but on the …
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Earlier this week I wrote about why FMCG startups are treating Shopee as a Direct-to-Consumer …
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Here is a core problem: FMCG startups are treating Shopee as a Direct-to-Consumer (DTC) channel, …
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Here is a scene I have witnessed more times than I care to remember. A …
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Eye level is buy level. Research shows products at 4-5.5 feet receive 35-45% more visual …
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I have a confession to make. I’ve seen countless small brand owners walk into pitch …