Here is a core problem: FMCG startups are treating Shopee as a Direct-to-Consumer (DTC) channel, …
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Here is a scene I have witnessed more times than I care to remember. A …
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Eye level is buy level. Research shows products at 4-5.5 feet receive 35-45% more visual …
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I have a confession to make. I’ve seen countless small brand owners walk into pitch …
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I used to have a folder on my laptop dedicated to “Innovation Pitches.” It was …
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The difference between products that failed and products that flew off shelf was never the …
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The Mom Test vs. The Boardroom Test Product Validation
by Master FoolIn the corporate office, we waste millions on “validation” that is essentially theater. We hire …
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I’ll cut through the chase. If you’re a small FMCG player right now, you are …
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How often have you stumbled upon this term category management in the FMCG (Fast Moving …
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Background The company was a new startup managed by a few young entrepreneurs that were …