It is undeniable that the trend of consumers purchasing online is increasing and many businesses …
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Brand ManagementGeneral MarketingProduct Management
Brand Colours – Are They Important?
by Master FoolSome of us may wonder are colours really an important representative for a brand? The …
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General MarketingPriceProduct Management
Guidelines to Designing a POP Card (DIY Style)
by Master FoolI was recently asked by a few people how to design a discount POP card …
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On my previous posts, I’ve mentioned before about running sampling. However, with the recent pandemic …
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So far we all know there are different ways to communicate your promotion to the …
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You may have stumbled upon a new term know as TTL marketing which is also …
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Below The Line (BTL) campaigns are usually more target specific. Unlike Above The Line campaigns, …
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In this topic, I’m going to touch on what are the costing elements that you …
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When we thinking about running a marketing campaign, we are spoil with many choices from …
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Promotion
Choosing the Best Premium for your Target Market In a Supermarket Retail Environment
by Master FoolIn the supermarket retail environment, we often see big brands giving out premiums but what …