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Case Study : Tic Tac Shelf Display

by Master Fool

While there are no right and wrongs to what are the things you should include into a POSM, there are however some things that you could take note of like in the visual above. While this table top corrugated display is eye catchy, the price tag somehow kills the whole impression and brand. While price tags is a pretty important communication tool and a method of informing your customers how much your product is priced at, placing it at an undesired leaves much to explain.

Would it have been better if the design comes along with a designated place to put the pricing? While this picture is just a sample in one of the stores, there is no guarantee that different stores would place the price tag at other locations or even cover your brand logo! And in the worse case scenario, there may not even be a price tag seen.

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