Background Let’s discuss an issue faced by a medium enterprise company that has about 100 …
Master Fool
Master Fool
Armed with a degree in marketing from a not-so-popular local college, this author has a deep passion for marketing. Masterfool first started her career in the Fast Moving Consumer Goods (FMCG) retail as a buyer in various food categories and then further moved on to a different role on the other side of the coin in product management and marketing for the FMCG manufacturers and distributors. With more than 20 years of experience in the FMCG industry, masterfool hopes to depart some of her knowledge to the smaller businesses that are interested in penetrating into this seemingly challenging to enter marketplace.
-
-
When having a “face-off” with retail buyers, suppliers often find themselves frustrated to their wits …
-
For those of you that are new to the FMCG retail environment, key account management …
-
In a small and medium enterprise setting, usually most of the final decision making are …
-
Have you ever been through the situation where you’ve got a great product or at …
-
How does digital marketing add value to your business? We all know that everyone is …
-
The struggle of a small business is the collection of data and how to manage …
-
When setting a retail selling price for your product, many people make the mistake of …
-
What are Listing Fees? Listing fees are basically a term commonly used by retailers when …
-
When we think of global brands, we can all agree that these brands are successful …

