Often I’ve encountered some new businesses that recycle their barcodes as a way to save…
Master Fool
Master Fool
Armed with a degree in marketing from a not-so-popular local college, this author has a deep passion for marketing. Masterfool first started her career in the Fast Moving Consumer Goods (FMCG) retail as a buyer in various food categories and then further moved on to a different role on the other side of the coin in product management and marketing for the FMCG suppliers. With close to 20 years of experience in the FMCG industry, masterfool hopes to depart some of her knowledge to the smaller businesses that are interested in penetrating into this seemingly challenging to enter marketplace.
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This is the last part of a 4 part series I’m covering on Applying Marketing…
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Sometimes with a little bit of humour mixed with sarcasm can be a fresh perspective…
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There is no perfect formula in choose the right digital agency for your brand. However,…
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Look at the photo above. Can you spot what is missing? While being able to…
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This is the 3rd part of a 4 part series I’m covering on Applying Marketing…
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Many of the small to medium sized companies do not find it in value to…
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This is a continuation post from the earlier introduction to the overview of Malaysia’s FMCG…
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These days when we cover on consumer contests, there are lots of different types of…
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If you are not familiar with the FMCG retail scene here in Malaysia, this would…