These days when we cover on consumer contests, there are lots of different types of …
Master Fool
Master Fool
Armed with a degree in marketing from a not-so-popular local college, this author has a deep passion for marketing. Masterfool first started her career in the Fast Moving Consumer Goods (FMCG) retail as a buyer in various food categories and then further moved on to a different role on the other side of the coin in product management and marketing for the FMCG manufacturers and distributors. With more than 20 years of experience in the FMCG industry, masterfool hopes to depart some of her knowledge to the smaller businesses that are interested in penetrating into this seemingly challenging to enter marketplace.
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If you are not familiar with the FMCG retail scene here in Malaysia, this would …
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Few days back I stumbled upon a post that was highlighting a new promotional method …
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This is the 2nd part of a 4 part series I’m covering on Applying Marketing …
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I’ve previously covered about one of the elements of digital media in FMCG and would …
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Before we start planning a digital campaign for your brand, you need to understand the …
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I will be sharing a 4 part series on how to work a marketing proposal …
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This topic is essentially to help you in considering what are the factors when deciding …
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If you are importing a product to sell here, its easy and obvious to identify …
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When you have decided to run a consumer contest, the next logical thing to do …

