This topic is essentially to help you in considering what are the factors when deciding …
Master Fool
Master Fool
Armed with a degree in marketing from a not-so-popular local college, this author has a deep passion for marketing. Masterfool first started her career in the Fast Moving Consumer Goods (FMCG) retail as a buyer in various food categories and then further moved on to a different role on the other side of the coin in product management and marketing for the FMCG manufacturers and distributors. With more than 20 years of experience in the FMCG industry, masterfool hopes to depart some of her knowledge to the smaller businesses that are interested in penetrating into this seemingly challenging to enter marketplace.
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If you are importing a product to sell here, its easy and obvious to identify …
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When you have decided to run a consumer contest, the next logical thing to do …
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I thought that this would be an interesting topic to study. The term plant based …
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A product unique selling point literally refers to the difference between your product and products …
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There are plenty of brand recall strategies that you can adopt if you browse through …
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Its common that Covid-19 has changed all of our lives and how we work moving …
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If you are unaware of what does the term merchandising means, to put into perspective …
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It is undeniable that the trend of consumers purchasing online is increasing and many businesses …
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Brand ManagementGeneral MarketingProduct Management
Brand Colours – Are They Important?
by Master FoolSome of us may wonder are colours really an important representative for a brand? The …

