It is undeniable that the trend of consumers purchasing online is increasing and many businesses …
Master Fool
Master Fool
Armed with a degree in marketing from a not-so-popular local college, this author has a deep passion for marketing. Masterfool first started her career in the Fast Moving Consumer Goods (FMCG) retail as a buyer in various food categories and then further moved on to a different role on the other side of the coin in product management and marketing for the FMCG manufacturers and distributors. With more than 20 years of experience in the FMCG industry, masterfool hopes to depart some of her knowledge to the smaller businesses that are interested in penetrating into this seemingly challenging to enter marketplace.
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Brand ManagementGeneral MarketingProduct Management
Brand Colours – Are They Important?
by Master FoolSome of us may wonder are colours really an important representative for a brand? The …
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General MarketingPriceProduct Management
Guidelines to Designing a POP Card (DIY Style)
by Master FoolI was recently asked by a few people how to design a discount POP card …
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On my previous posts, I’ve mentioned before about running sampling. However, with the recent pandemic …
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So far we all know there are different ways to communicate your promotion to the …
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You may have stumbled upon a new term know as TTL marketing which is also …
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Below The Line (BTL) campaigns are usually more target specific. Unlike Above The Line campaigns, …
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In this topic, I’m going to touch on what are the costing elements that you …
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When we thinking about running a marketing campaign, we are spoil with many choices from …
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Promotion
Choosing the Best Premium for your Target Market In a Supermarket Retail Environment
by Master FoolIn the supermarket retail environment, we often see big brands giving out premiums but what …

